Unveiling the Latest Car Technology Innovations at the Consumer Electronics Show

With the focus being on services and experiences inside vehicles, new tech related to infotainment systems and advanced driver assistance systems were prominent at this year’s show. Furthermore, sustainability orientation in the vehicle sector was prominent as well.

Nextbase recently unveiled a smart dash cam that allows drivers to view incident videos from any location, while software firm Cerence unveiled their Co-Pilot service, which combines artificial intelligence and digital twin technologies in order to anticipate driver needs and anticipate potential incidents.

BMW’s Color-Changing Car

Last year, BMW unveiled an innovative concept car called iX Flow that could effortlessly switch colors at will. Capable of switching between white and black hues, BMW extended that technology for use at 2023 Consumer Electronics Show by embedding it within an SUV known as i Vision Dee’s wrap cover.

E Ink has developed an e-ink technology which makes up its wrap. Like the material found in devices like Amazon Kindle, it requires minimal power consumption when displaying different colors.

As soon as your car turns on, an app tells E Ink which shade to display. E Ink sends electrical charges through microcapsules containing white and black pigments to produce hues on its surface surface that would put any chameleon to shame – potentially replacing production vehicle paint jobs in future vehicles if its technology proves reliable.

Nissan’s Brain-Decoding Car

Nissan’s Brain-to-Vehicle (B2V) technology enables its cars to read your mind while you drive. Drivers wear an EEG device which measures brain-wave activity, decoded by autonomous systems and then translated back into action 0.2 to 0.5 seconds before an action would normally take place physically.

Goal of automated driving systems is to reduce response times and enhance driver comfort. Cars equipped with this capability can also detect discomfort and adjust their configuration or driving style accordingly in order to meet individual driver needs.

While this technology seems awesome, it could cause privacy concerns. What if the system interprets you as being annoyed about someone cutting in front of you? Does that mesh with having a trustworthy relationship with your car? CES next week will demonstrate this technology using a driving simulator.

Bosch’s Digital Sun Visor

The sun visor is one of the oldest automotive innovations, dating back to 1924 when first affixed to a Ford Model T. Despite some improvements since that initial installation on an automobile, its basic function still remains view-blocking and can potentially blind drivers.

Bosch unveiled an AI-driven transparent LCD screen at CES tech show in Las Vegas called Virtual Visor that uses AI to block glare while still allowing drivers to see outside. It won the Best of Innovation award and uses an interior monitoring camera to identify areas of sunlight hitting drivers’ eyes before tinting portions of its clear LCD panel to darken those that would dazzle them – much like sunglasses would.

Bosch employees working on drive solutions came up with the concept for this visor, led by powertrain engineers Jason Zink and Ryan Todd. To prototype it, they salvaged an LCD monitor from an old garbage can before receiving approval to pursue it as a company project.

Honda’s Fuel Cell Car

Honda may have been disappointed by a poor sales experience with their first hydrogen fuel cell car, the Clarity, but that doesn’t mean they have abandoned zero emission technology altogether. They plan to introduce a hydrogen version of their CR-V SUV starting in 2024 that offers plug-in capability to extend range further.

Honda claims that the CR-V will utilize a fuel cell system co-developed with General Motors that can cover an impressive 366 mile range when using renewable energy sources, with its onboard battery capable of recharging its fuel cell system for extended trips.

Honda plans for its CR-V to become the first production vehicle in North America to combine fuel cell and plug-in technologies, an important milestone considering that Honda plans on making electric vehicles 100% of global auto sales by 2040. Honda is developing its next-generation fuel cell in an effort to both cut cost and increase durability compared to what GM offered previously.

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